Miqdad Hamdan | Senior Marketing Manager

About Me

Building Marketing Systems That Scale & Convert

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Results-driven Senior Marketing Manager with 10+ years of experience leading growth, demand generation, performance marketing, and AI-powered automation across clean energy, real estate, retail, and e-commerce.

Proven track record of scaling B2B lead generation, improving ROAS, optimizing conversion funnels, and building high-performing teams. Strong expertise in CRM architecture, lifecycle marketing, marketing operations, customer acquisition, revenue growth, and cross-functional leadership — with hands-on experience in video production and photography to strengthen brand storytelling.

Led 12-member marketing team

5 international markets opened

AI & automation workflows (n8n, Zapier)

Full CRM & lifecycle architecture

Career Journey

Professional Experience

10+ years of progressive marketing leadership across Dubai's fastest-growing sectors — from clean energy B2B growth to real estate, retail e-commerce and healthcare marketing.

Clean Energy · Dubai

Naif Falcon Energy Current

Senior Marketing Manager | Automation & B2B Growth

May 2023 – Present 12-member team 5 international markets

+230%B2B Leads

-60%Manual Work

5Markets Opened

+120%Inquiries

Campaign & Work Highlights

Visual showcase of campaigns, dashboards, events and marketing systems built at Naif Falcon Energy.

Meta Ads campaign results — international markets

B2B Acquisition

Meta Ads campaigns across Pakistan, Nigeria, Kenya — international lead generation

Analytics Dashboard

Meta Ads Manager — multi-market campaign tracking

AI Automation

Automated campaign reporting across regions — -60% manual work

Campaign performance across international markets

Multi-Market Campaigns

Active campaigns across 5 international markets

International Expansion

Localized campaigns — market-by-market performance

Pipeline & Reach Tracking

Full-funnel reach and engagement reporting

Download Case Study (PDF)

B2B Growth & Acquisition

Lead Generation · Funnels · International Expansion

Redesigned the entire B2B acquisition engine — repositioning offers, restructuring funnels, and implementing lead-routing automation across 5 international markets.

+230% Leads 5 Markets

Multi-channel acquisition funnels for enterprise & SME segments
Offer positioning strategy tailored per region and persona
Automated lead-routing workflows connecting marketing to sales CRM

HubSpotn8nGoogle AdsLinkedIn Ads

Marketing Automation & AI

Workflow Automation · AI-Driven Processes

Deployed AI-enabled automation systems that eliminated 60% of repetitive manual tasks across lead processing, CRM entry, and reporting.

-60% Manual Work

n8n & Zapier: lead capture → CRM entry → follow-up
ChatGPT integrated into content & reporting pipelines
Automated weekly performance reports for leadership

n8nZapierChatGPTMake.com

CRM Architecture & Sales Support

Pipeline Visibility · Lead Scoring

Designed full CRM architecture aligning marketing pipeline with sales — complete source tracking and conversion intelligence.

HubSpot CRM: custom pipelines, deal stages & lifecycle
Lead scoring models by behaviour and firmographic data
UTM tracking & multi-touch attribution models

HubSpot CRMGA4Tag Manager

Paid Advertising & Performance

Google · Meta · LinkedIn · ROAS

Managed multi-platform paid advertising for international B2B campaigns — optimizing creative, targeting and landing pages.

+120% Inquiries

LinkedIn Ads targeting decision-makers in 5 markets
Google Search & Display for inbound B2B leads
Structured A/B testing on creatives & landing pages

Google AdsMeta AdsLinkedIn Ads

Social Media Marketing

Content Strategy · Community Growth

Led social media strategy and content ecosystem overseeing teams, brand voice, and performance content systems.

5M+ Views

Full content calendar across LinkedIn, Instagram, YouTube
Video production team oversight (300+ videos)

CanvaCapCutAdobe Premiere

Events & Trade Shows

Dubai & Germany · Lead Capture

End-to-end trade show management — pre-event strategy, on-site lead capture, post-event automation and sales alignment.

Dubai & Germany

On-site digital lead capture: tablets, QR forms, CRM sync
Post-event automated sequences within 24 hours

Retail · E-commerce · Dubai

Chalhoub Group

Growth & Performance Marketing Manager — Retail & E-commerce

Jan 2019 – Apr 2023

+115%Organic Traffic

+75%ROAS

+60%Online Sales

+40%Repeat Purchases

Work Highlights — Chalhoub Group

Visual showcase of SEO, e-commerce, performance and lifecycle marketing campaigns delivered at Chalhoub Group.

E-commerce Growth

+60% online sales via CRO & UX

Analytics & CRO

Traffic growth & session data — conversion optimization

Performance Marketing

ROAS improved from 4.0 → 7.5

Lifecycle Automation

+40% repeat purchases via retention flows

Download Case Study (PDF)

SEO & Organic Growth

Technical SEO · Content · Rankings

+115% Traffic40+ Page-1 Keywords

Technical SEO: speed, schema, Core Web Vitals
Content strategy ranking 40+ keywords on page 1

SemrushSearch ConsoleGA4

E-commerce Optimization & CRO

UX · Conversion Rate

+60% Sales-35% Bounce

UX improvements via heatmaps & session recordings
Shopify checkout & product page optimization

ShopifyHotjar

Performance Marketing & ROAS

Paid Social · Revenue Scaling

ROAS 4.0 → 7.5

Creative testing, audience restructuring & LP alignment
Add-to-cart rate improved 55% through UX fixes

Lifecycle & Retention Marketing

Email Automation · Repeat Purchases

+40% Repeat+55% Add-to-Cart

Abandoned cart, post-purchase & win-back flows
RFM-based customer segmentation model

KlaviyoShopify

Real Estate · Dubai

AX Capital Real Estate

Content Manager — Performance Content & Funnel Optimization

Mar 2018 – 2022

+45%Landing Page CVR

-20%CPL Reduced

5M+Video Views

+300%Brand Visibility

Work Highlights — AX Capital

Property Video Content

300+ videos — 5M+ views generated

Campaign Performance

+120% inquiries — +300% brand visibility

Download Case Study (PDF)

Performance Content & Video

5M+ Views · 300+ Videos

5M+ Views300+ Videos

600+ content assets aligned with campaign funnels
Brand visibility improved 300% via systematic content

Funnel Optimization & Landing Pages

CRO · CTA Strategy

+45% CVR-20% CPL

Landing page CVR increased 45% via CTA optimization
Funnel-based messaging across all touchpoints

Healthcare · UAE

Emirates Hospitals Group

Social Media & Marketing Specialist

Feb 2014 – Mar 2016

+180%Engagement

8→25Daily Leads

+40%Bookings

Work Highlights — Emirates Hospitals Group

Social Media

+180% engagement via content restructuring

Lead Generation

Daily leads 8 → 25 — +40% bookings

Download Case Study (PDF)

Core Competencies

Skills & Expertise

Growth & Acquisition

B2B Lead Generation95%

Funnel Optimization92%

Performance Marketing90%

CRO & Landing Pages88%

Automation & CRM

Marketing Automation93%

CRM Architecture90%

n8n / Zapier88%

Lead Scoring85%

Analytics & Data

GA4 & Dashboards90%

A/B Testing88%

Attribution Modelling85%

Hotjar / Heatmaps83%

Leadership

Team Building95%

Cross-Functional Collab.92%

Agency Management90%

Strategic Planning88%

Meta AdsGoogle AdsGA4Search ConsoleHubSpotShopifyn8nZapierWordPressKlaviyoGetResponseCanvaCapCutAdobe PremiereHotjarTag ManagerChatGPTNotionLinkedIn AdsSemrush

Industries

Sectors I've Worked Across

A cross-industry track record spanning clean energy, real estate, retail and e-commerce — each with dedicated case studies and visuals.

Clean Energy

B2B campaigns, lead automation, and international trade show marketing.

Sector File

Real Estate

Property video production, landing page optimization and CPL reduction.

Sector File

Retail

Product marketing and paid ads for premium brands with brand-safe targeting.

Sector File

E-commerce

CRO, lifecycle automation, and acquisition campaigns driving revenue growth.

Miqdad rebuilt our entire lead generation engine — the results spoke for themselves within the first quarter. Exceptional strategic thinking combined with hands-on execution.

R.K

[Client Name]

CEO, Clean Energy Company

Working with Miqdad on our e-commerce funnel was a turning point — conversion rates jumped and the automation he built saves us hours every week.

S.A

[Client Name]

Founder, E-commerce Brand

A rare mix of creative storytelling and performance-driven thinking. Our video campaigns never performed this well before.

M.T

[Client Name]

Marketing Director, Real Estate

Get In Touch

Let's Work Together

Available for senior marketing leadership roles, consulting engagements, and freelance projects in Dubai and internationally.

mkdadhmdan110011@gmail.comEmail · Best way to reach me

+971 56 923 1086Phone / WhatsApp · Dubai, UAE

LinkedIn ProfileConnect professionally

Full Portfolio — Google DriveCampaign files, case studies & results

Open to New Opportunities

Senior Marketing Manager · Head of Marketing · CMO Track roles, plus freelance & consulting projects.

Send Me a Message

Years Marketing Experience

Industries Covered