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Available for Senior Marketing Roles & Freelance Projects

Miqdad Hamdan

Senior Marketing Manager

10+ years leading growth, demand generation, performance marketing and AI-powered automation across Clean Energy, Real Estate, Retail and E-commerce — scaling B2B pipelines, optimizing ROAS, and building high-performing marketing teams.

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Dubai, UAE +971 56 923 1086 mkdadhmdan110011@gmail.com LinkedIn
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B2B Lead Growth in 9 Months
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Manual Workload Cut via AI Automation
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ROAS Improvement (4.0 → 7.5)
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Video Views Generated
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Years Marketing Experience
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Industries & Sectors Covered
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About Me

Building Marketing Systems That Scale & Convert

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Results-driven Senior Marketing Manager with 10+ years of experience leading growth, demand generation, performance marketing, and AI-powered automation across clean energy, real estate, retail, and e-commerce.

Proven track record of scaling B2B lead generation, improving ROAS, optimizing conversion funnels, and building high-performing teams. Strong expertise in CRM architecture, lifecycle marketing, marketing operations, customer acquisition, revenue growth, and cross-functional leadership — with hands-on experience in video production and photography to strengthen brand storytelling.

Led 12-member marketing team
5 international markets opened
AI & automation workflows (n8n, Zapier)
Full CRM & lifecycle architecture

Career Journey

Professional Experience

10+ years of progressive marketing leadership across Dubai's fastest-growing sectors — from clean energy B2B growth to real estate, retail e-commerce and healthcare marketing.

Clean Energy · Dubai
Naif Falcon Energy Current
Senior Marketing Manager | Automation & B2B Growth
May 2023 – Present 12-member team 5 international markets
+230%B2B Leads
-60%Manual Work
5Markets Opened
+120%Inquiries

Key Achievements at Naif Falcon Energy

230%
International B2B lead growth in 9 months
60%
Manual workload cut via AI automation
5
New international markets opened
12
Person marketing department built & led
+120%
Product inquiry & pipeline growth
Campaign & Work Highlights

Visual showcase of campaigns, dashboards, events and marketing systems built at Naif Falcon Energy.

Meta Ads campaign results — international markets
B2B Acquisition
Meta Ads campaigns across Pakistan, Nigeria, Kenya — international lead generation
Meta Ads Manager dashboard
Analytics Dashboard
Meta Ads Manager — multi-market campaign tracking
Multi-region ad campaigns dashboard
AI Automation
Automated campaign reporting across regions — -60% manual work
Campaign performance across international markets
Multi-Market Campaigns
Active campaigns across 5 international markets
Ad engagement results
International Expansion
Localized campaigns — market-by-market performance
Reach and engagement dashboard
Pipeline & Reach Tracking
Full-funnel reach and engagement reporting
Download Case Study (PDF)
B2B Growth & Acquisition
Lead Generation · Funnels · International Expansion

Redesigned the entire B2B acquisition engine — repositioning offers, restructuring funnels, and implementing lead-routing automation across 5 international markets.

+230% Leads 5 Markets
  • Multi-channel acquisition funnels for enterprise & SME segments
  • Offer positioning strategy tailored per region and persona
  • Automated lead-routing workflows connecting marketing to sales CRM
HubSpotn8nGoogle AdsLinkedIn Ads
Marketing Automation & AI
Workflow Automation · AI-Driven Processes

Deployed AI-enabled automation systems that eliminated 60% of repetitive manual tasks across lead processing, CRM entry, and reporting.

-60% Manual Work
  • n8n & Zapier: lead capture → CRM entry → follow-up
  • ChatGPT integrated into content & reporting pipelines
  • Automated weekly performance reports for leadership
n8nZapierChatGPTMake.com
CRM Architecture & Sales Support
Pipeline Visibility · Lead Scoring

Designed full CRM architecture aligning marketing pipeline with sales — complete source tracking and conversion intelligence.

  • HubSpot CRM: custom pipelines, deal stages & lifecycle
  • Lead scoring models by behaviour and firmographic data
  • UTM tracking & multi-touch attribution models
HubSpot CRMGA4Tag Manager
Paid Advertising & Performance
Google · Meta · LinkedIn · ROAS

Managed multi-platform paid advertising for international B2B campaigns — optimizing creative, targeting and landing pages.

+120% Inquiries
  • LinkedIn Ads targeting decision-makers in 5 markets
  • Google Search & Display for inbound B2B leads
  • Structured A/B testing on creatives & landing pages
Google AdsMeta AdsLinkedIn Ads
Social Media Marketing
Content Strategy · Community Growth

Led social media strategy and content ecosystem overseeing teams, brand voice, and performance content systems.

5M+ Views
  • Full content calendar across LinkedIn, Instagram, YouTube
  • Video production team oversight (300+ videos)
CanvaCapCutAdobe Premiere
Events & Trade Shows
Dubai & Germany · Lead Capture

End-to-end trade show management — pre-event strategy, on-site lead capture, post-event automation and sales alignment.

Dubai & Germany
  • On-site digital lead capture: tablets, QR forms, CRM sync
  • Post-event automated sequences within 24 hours
Retail · E-commerce · Dubai
Chalhoub Group
Growth & Performance Marketing Manager — Retail & E-commerce
Jan 2019 – Apr 2023
+115%Organic Traffic
+75%ROAS
+60%Online Sales
+40%Repeat Purchases
Work Highlights — Chalhoub Group

Visual showcase of SEO, e-commerce, performance and lifecycle marketing campaigns delivered at Chalhoub Group.

E-commerce campaign performance
E-commerce Growth
+60% online sales via CRO & UX
Traffic analytics overview
Analytics & CRO
Traffic growth & session data — conversion optimization
Meta Ads campaign results dashboard
Performance Marketing
ROAS improved from 4.0 → 7.5
Search performance results
Lifecycle Automation
+40% repeat purchases via retention flows
Download Case Study (PDF)
SEO & Organic Growth
Technical SEO · Content · Rankings
+115% Traffic40+ Page-1 Keywords
  • Technical SEO: speed, schema, Core Web Vitals
  • Content strategy ranking 40+ keywords on page 1
SemrushSearch ConsoleGA4
E-commerce Optimization & CRO
UX · Conversion Rate
+60% Sales-35% Bounce
  • UX improvements via heatmaps & session recordings
  • Shopify checkout & product page optimization
ShopifyHotjar
Performance Marketing & ROAS
Paid Social · Revenue Scaling
ROAS 4.0 → 7.5
  • Creative testing, audience restructuring & LP alignment
  • Add-to-cart rate improved 55% through UX fixes
Lifecycle & Retention Marketing
Email Automation · Repeat Purchases
+40% Repeat+55% Add-to-Cart
  • Abandoned cart, post-purchase & win-back flows
  • RFM-based customer segmentation model
KlaviyoShopify
Real Estate · Dubai
AX Capital Real Estate
Content Manager — Performance Content & Funnel Optimization
Mar 2018 – 2022
+45%Landing Page CVR
-20%CPL Reduced
5M+Video Views
+300%Brand Visibility
Work Highlights — AX Capital
Real estate portfolio dashboard
Property Video Content
300+ videos — 5M+ views generated
Campaign performance results
Campaign Performance
+120% inquiries — +300% brand visibility
Download Case Study (PDF)
Performance Content & Video
5M+ Views · 300+ Videos
5M+ Views300+ Videos
  • 600+ content assets aligned with campaign funnels
  • Brand visibility improved 300% via systematic content
Funnel Optimization & Landing Pages
CRO · CTA Strategy
+45% CVR-20% CPL
  • Landing page CVR increased 45% via CTA optimization
  • Funnel-based messaging across all touchpoints
Healthcare · UAE
Emirates Hospitals Group
Social Media & Marketing Specialist
Feb 2014 – Mar 2016
+180%Engagement
8→25Daily Leads
+40%Bookings
Work Highlights — Emirates Hospitals Group
Engagement analytics reporting
Social Media
+180% engagement via content restructuring
Lead generation reporting
Lead Generation
Daily leads 8 → 25 — +40% bookings
Download Case Study (PDF)

Core Competencies

Skills & Expertise

Growth & Acquisition

B2B Lead Generation95%
Funnel Optimization92%
Performance Marketing90%
CRO & Landing Pages88%

Automation & CRM

Marketing Automation93%
CRM Architecture90%
n8n / Zapier88%
Lead Scoring85%

Analytics & Data

GA4 & Dashboards90%
A/B Testing88%
Attribution Modelling85%
Hotjar / Heatmaps83%

Leadership

Team Building95%
Cross-Functional Collab.92%
Agency Management90%
Strategic Planning88%
Meta AdsGoogle AdsGA4Search ConsoleHubSpotShopifyn8nZapierWordPressKlaviyoGetResponseCanvaCapCutAdobe PremiereHotjarTag ManagerChatGPTNotionLinkedIn AdsSemrush

Industries

Sectors I've Worked Across

A cross-industry track record spanning clean energy, real estate, retail and e-commerce — each with dedicated case studies and visuals.

Clean Energy

B2B campaigns, lead automation, and international trade show marketing.

Sector File

Real Estate

Property video production, landing page optimization and CPL reduction.

Sector File

Retail

Product marketing and paid ads for premium brands with brand-safe targeting.

Sector File

E-commerce

CRO, lifecycle automation, and acquisition campaigns driving revenue growth.

Sector File

Freelance Work

Freelance Project Results

A curated selection of independent freelance projects with real, measurable results delivered for each client. Use the filters below to browse by category.

Paid Ads📌 REPLACE

Beauty Product Launch Campaign

Client: [Client Name / Alias]

Managed Meta & Google Ads for a new product launch, optimizing targeting and daily budget allocation.

+180% ROAS-35% CPA2.4M Reach
Case Study Project Link
E-commerce📌 REPLACE

Online Store Conversion Optimization

Client: [Client Name / Alias]

Rebuilt the product pages and full conversion funnel with an optimized checkout experience.

+62% CVR+95% Monthly Revenue
Case Study Project Link
Automation📌 REPLACE

Lead Generation & Qualification Automation

Client: [Client Name / Alias]

Built n8n / Zapier workflows to automatically distribute and score leads for the sales team.

-60% Response Time+40% Qualification Rate
Case Study Project Link
Content & Brand📌 REPLACE

Social Media Content Strategy

Client: [Client Name / Alias]

Planned and executed a full monthly content calendar with a refreshed visual identity.

+150% Engagement+8K New Followers
Case Study Project Link
Video📌 REPLACE

Real Estate Promo Video Series

Client: [Client Name / Alias]

Filmed and edited a video series for real estate projects used across paid campaigns and social.

1.2M Views+120% Inquiries
Case Study Project Link
Paid Ads📌 REPLACE

Multi-Platform Performance Ads Management

Client: [Client Name / Alias]

Managed and optimized a monthly ad budget spread across Google, Meta and TikTok Ads.

-28% CPL+3.1x Ad ROI
Case Study Project Link

Client Feedback

What People Say

Miqdad rebuilt our entire lead generation engine — the results spoke for themselves within the first quarter. Exceptional strategic thinking combined with hands-on execution.
R.K
[Client Name]
CEO, Clean Energy Company
Working with Miqdad on our e-commerce funnel was a turning point — conversion rates jumped and the automation he built saves us hours every week.
S.A
[Client Name]
Founder, E-commerce Brand
A rare mix of creative storytelling and performance-driven thinking. Our video campaigns never performed this well before.
M.T
[Client Name]
Marketing Director, Real Estate

Get In Touch

Let's Work Together

Available for senior marketing leadership roles, consulting engagements, and freelance projects in Dubai and internationally.

mkdadhmdan110011@gmail.comEmail · Best way to reach me
+971 56 923 1086Phone / WhatsApp · Dubai, UAE
LinkedIn ProfileConnect professionally
Full Portfolio — Google DriveCampaign files, case studies & results

Open to New Opportunities

Senior Marketing Manager · Head of Marketing · CMO Track roles, plus freelance & consulting projects.

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Years Marketing Experience
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Industries Covered